Target Smarter with SplashDash's Local Income Action

December 12, 2024

In the ever-evolving landscape of digital marketing, understanding your audience’s financial demographics is critical for crafting targeted and effective campaigns. SplashDash’s new Local Income Action takes the guesswork out of this process, providing businesses with detailed income insights by town, pulled directly from reliable U.S. Census data.

Why Income Data Matters in Digital Marketing

Income demographics are an essential piece of the marketing puzzle. Knowing the financial landscape of your target audience helps you:

Tailor Campaigns: Create messaging and offers that resonate with your audience’s purchasing power.

Identify Opportunities: Pinpoint underserved markets or high-potential areas.

Refine Strategies: Allocate resources to areas with the best ROI potential.

With SplashDash’s Local Income Action, you can seamlessly access this critical data and turn it into actionable insights.

How It Works

1. Enter Your Target Location

Type in a town or region within the platform, and the Local Income Action will pull comprehensive income data for that area and its surroundings.

2. Generate the Insights

The tool provides detailed breakdowns of income levels, segmented by race and other demographic factors.

3. Explore Visualized Data

View clear, easy-to-understand charts showcasing income distributions across towns. Compare income levels by race, age group, or service area for a nuanced understanding of your target market.

4. Export and Share

Quickly export the data or share a link to the analysis with clients or team members to inform your campaigns and strategies.

How Marketers Can Use Local Income Insights

Hyper-Targeted Advertising: Use income data to match campaigns to the financial realities of your audience. For example, advertise luxury goods to higher-income areas or offer affordable solutions in lower-income regions.

Smarter Budget Allocation: Focus your marketing spend on locations with the highest growth potential or the strongest alignment with your services.

Client Reporting: Showcase these data-driven insights to clients, demonstrating your ability to deliver campaigns grounded in reliable, localized data.

Discover the Power of Local Income Data Today

Whether you’re a small business looking to grow locally or a marketer serving multiple clients, SplashDash’s Local Income Action is the tool you need to refine your strategies and boost your results.


If you’re a beta user, log in today to try the Local Income Action and start turning financial data into marketing opportunities. Not a user yet? Join our waitlist to be among the first to access this powerful feature.

Share by: