Sentiment Analysis is a method of processing customer reviews, comments, and other feedback to identify the emotions and opinions behind the words. By analyzing word frequencies and recurring themes, SplashDash’s Sentiment Analysis tool provides a clear snapshot of customer sentiment across businesses in your area. Unlike traditional reviews that only show feedback on your business, SplashDash’s AI analyzes reviews from leading businesses in your local area, allowing you to compare customer sentiment against competitors and spot emerging trends in real time.

Getting started with Sentiment Analysis in SplashDash is quick and easy, and the tool uses AI to provide hyperlocal, detailed insights. Here’s a step-by-step look at how it works:

1. Enter a Keyword and Location
   Simply start by choosing a keyword (such as “Marketing Agency,” “Med Spa,” or “Contractor”) and the location you want to analyze. This ensures that the tool gathers the most relevant reviews for businesses like yours in the specified area.

2. AI-Powered Data Collection
SplashDash’s AI then pulls customer reviews from Google’s API for top businesses in that category and area. This AI-driven process allows you to get insights from popular, well-reviewed competitors and identify key terms that define customer sentiment in your market.

3. Keyword and Sentiment Analysis
The tool highlights the most commonly used keywords and phrases from reviews, along with their associated sentiment—positive, negative, or neutral. For example, terms like “fast service” or “quality products” may come up frequently with positive sentiment, while phrases like “long wait” or “limited options” might show negative sentiment.

4. View Business-Specific Feedback
For each keyword or phrase, the tool shows the specific businesses and their locations where the feedback originated, along with access to the full customer review. This allows you to gain a deeper understanding of which businesses in your area are excelling or struggling with particular aspects, enabling you to strategize accordingly.

5. AI Summary and Shareable Report
At the end of the analysis, SplashDash generates an AI-powered summary that highlights key sentiment trends and insights. The tool also creates a shareable report that can be easily distributed to clients or team members, making it simple to showcase SEO performance and actionable insights based on local customer sentiment.

Every review tells a story, and within each review is an opportunity to understand what matters most to customers. Sentiment Analysis helps businesses see beyond simple star ratings, providing deeper insights into customer sentiment across both your business and competitors in your area. This answers critical questions like:

• Which aspects of your service do customers love or dislike?
• How do customers perceive your business versus similar businesses in the area?
• What common keywords or themes are associated with positive or negative experiences?

These insights empower you to refine your marketing, improve your offerings, and make customer-focused improvements that truly resonate with your audience.

Sentiment Analysis offers more than just a window into customer opinions—it’s a tool that empowers you to build a brand that resonates in your community. By leveraging this powerful feature, you can stay ahead of local competitors, tailor your strategy to real customer needs, and drive growth by making data-backed, customer-centric decisions.

Ready to gain an edge in understanding your customers? Try out Sentiment Analysis in SplashDash today if you are a beta user, and join our waitlist upon release. Contact us at hello@splashdash.ai with any questions.